I LOVE NY is New York State's official tourism and destination brand, recognized worldwide for inspiring generations of travelers to discover everything the Empire State has to offer. Introduced in 1977 with the now-iconic logo created by legendary graphic designer Milton Glaser, I LOVE NY has become one of the most recognizable tourism brands in the world. Through its travel resources, campaigns, and partnerships, the organization showcases New York's diverse regions, world-famous attractions, cultural institutions, outdoor adventures, culinary destinations, and hidden gems, helping millions of visitors experience the state each year. This book celebrates the enduring spirit of exploration, discovery, and pride that has made I LOVE NY an international symbol of travel and adventure.