Between 1920 and 1933, the National Socialist German Workers' Party (NSDAP) made propaganda a central component of its political and electoral organization. This book examines that process in the context of the crisis of the Weimar Republic and analyzes how message simplification, repetition, public staging, construction of the adversary, and personalization of leadership expanded the movement's capacity for mobilization.
Drawing on speeches by Adolf Hitler and Joseph Goebbels, the party press, visual material, and historiographical sources, Propaganda Machinery examines the rhetorical and organizational devices that structured National Socialist communication. The analysis pays particular attention to the relationship among language, political emotions, symbols, media of dissemination, and audience segmentation.
The approach combines political history, linguistics, rhetoric, and discourse analysis. Propaganda is not presented as a single cause of the Nazi rise to power, but as an instrument whose effectiveness depended on economic, institutional, and social conditions, party organization, and, increasingly, political violence.
The study distinguishes party propaganda before 1933 from the state system of propaganda, censorship, and cultural coordination developed after the seizure of power. This distinction makes it possible to examine more precisely which resources were used in electoral competition and which belonged to the subsequent institutionalization of dictatorship.
