Tait Pollack is a British entrepreneur, strategist, and founder of Pivotal-an award-winning digital transformation agency, trusted by global brands in retail, e-commerce, and SaaS. With over two decades of hands-on experience leading digital growth and building scalable businesses, he has helped generate over £1 billion in online revenue for clients across the UK, Europe, and the US. Tait is also the creator of the term Everywhere Commerce (or E*commerce), a modern framework for understanding how commerce actually happens today-across platforms, channels, devices, and moments. This book is the first place the term E*commerce appears in print and introduces it as a strategic lens for founders, operators, and marketers. His agency, Pivotal (pivotal.digital), works with high-growth brands to integrate performance marketing, platform development, brand strategy, logistics, and automation. Through Pivotal Press, Tait also publishes evergreen guides for modern business leaders navigating scale in a fast-changing world. A regular keynote speaker and podcast host (Pivotal Moments), Tait blends practical business thinking with systems design, brand philosophy, and creative leadership. His personal brand is focused on empowering founders to work smarter, not louder, and his writing combines clarity, confidence, and commercial insight. Follow Tait online: Website: www.taitpollack.com Agency: www.pivotal.digital Instagram: @irontait LinkedIn: linkedin.com/in/taitpollack Podcast: https: //www.youtube.com/@onedegreeofchange Everywhere Commerce is part of Pivotal's wider initiative to redefine how traditional e-commerce and digital business is taught, applied, and grown-one meaningful brand at a time.