Bruce writes practical, no-nonsense guides for sales professionals who want real systems they can use on Monday morning - not theory. His flagship title, The Complete Car Sales Survival Guide, anchors the Car Sales Survival Series, a growing collection that includes ten focused micro-books covering every critical moment in the automotive sales process, from the first ten seconds on the lot to handling objections and closing with confidence.Bruce is also the founder of Bedrock Heritage Publishing, a conservative-minded independent publisher focused on books that matter - including sales and professional development, devotionals, poetry, self-help, anxiety and depression journaling, and children's books rooted in Christian values.His first fiction title, Second Chance: Veil, is scheduled for release later this year.Whether you're a new salesperson trying to survive your first month or a manager looking for tools to develop your team, Bruce's books give you the straight talk the industry rarely offers.