Bu Zhong is a Professor and the inaugural Head of the Department of Interactive Media, School of Communication in the Hong Kong Baptist University. He is also a professor at the Donald P. Bellisario College of Communications and an affiliate professor at College of Information Sciences and Technology at The Pennsylvania State University.

Céline Yunya Song is a Professor in the School of Communication, Hong Kong Baptist University.

Kenny K.N. Chow is an Associate Professor in the School of Communication, Hong Kong Baptist University.