You know what great leadership looks like.

So why aren't you leading that way when it matters most?

When pressure hits, purpose disappears.

Decisions become reactive. Profit takes over. And the leader you intended to be quietly slips away.

This is the implementation gap and it's costing you more than you realise.

In Purpose Before Profit, Chris Hallett reveals why even experienced, values-driven leaders struggle to lead consistently and what to do about it.

Drawing on 35 years in corporate leadership and deep expertise in behavioural change, Chris introduces a powerful six-pillar framework that moves beyond theory and into real transformation:

• Define a compelling vision that actually drives decisions
• Align your team so purpose lives beyond the boardroom
• Break free from emotional triggers that derail leadership under pressure
• Lead authentically and consistently especially when it's hardest
• Build the daily disciplines that sustain high performance
• Create a growth-focused culture that lasts

This isn't another leadership book full of ideas you already understand.

It's a practical guide to changing how you lead at the level where decisions are really made your unconscious patterns, beliefs, and identity.

If you're an SME founder or business owner who is tired of knowing what to do but not doing it consistently, this book will help you close the gap.

When purpose comes before profit, results don't just improve, they compound.

Your transformation both personal and business starts here.