Joe Nicchi is the founder of CVT Soft Serve, a Los Angeles?based ice cream business. As a New York transplant with acting and writing pursuits, he opened a shop to supplement his income as he started a new family, and to address his general frustration for the lack of quality soft serve on the West Coast. ?Overnight success? is often an exaggerated phrase, but CVT was named one of the best food trucks in Los Angeles by The Los Angeles Times, Eater LA, and Los Angeles Magazine. His business quickly gained national (and international) attention from a number of viral news stories that include the likes of Bill Murray, Jeff Bezos, and most notably taking a stance against social media influencers. In 2023, Joe launched the first soft serve ice cream in a pouch, which quickly became a sensation and is now sold in thousands of grocery stores across the country, as well as at theme parks and sports venues. CVT is also the exclusive ice cream of Live Nation Amphitheaters.