Matt Fitzgerald is an acclaimed endurance sports author, coach, and nutritionist. His many books include How Bad Do You Want It, 80/20 Running, and Chasing Mastery. Matt has also written for a number of leading sports and fitness publications, including Runner's World and Triathlete, and for popular websites such as outsideonline.com and nbcnews.com. Matt is cofounder of 80/20 Endurance, the world's premier endurance sports training brand, and creator of Dream Run Camp, a pro-style residential training camp for runners of all abilities based in Flagstaff, Arizona. He also codirects the Coaches of Color Initiative, a nonprofit program that seeks to improve diversity in endurance coaching. A lifelong endurance athlete, Matt speaks frequently at events throughout the United States and internationally.