Atalay Atasu is a professor of technology and operations management and the Bianca and James Pitt Chair in Environmental Sustainability at INSEAD. He is also the academic director of the INSEAD Sustainable Business Initiative. His research has appeared in Management Science, Harvard Business Review, and California Management Review.

Luk Van Wassenhove is an emeritus professor of technology and operations management and the Henry Ford Chaired Professor of Manufacturing, Emeritus, at INSEAD, as well as the academic director of INSEAD's Humanitarian Research Group.