Mark Aaron Polger is an academic librarian and information literacy instructor who has been working in libraries since 1992. Currently, he is the Coordinator of Library Outreach at the College of Staten Island, City University of New York (CUNY). At the College of Staten Island, his responsibilities include coordinating the library's marketing and outreach activities, engage in campus community partnerships, and assists in the assessment of library services and resources. Polger's research interests include library marketing, outreach, and UX (user experience) design. He is most interested in how users interact with the library's physical and virtual touch points; specifically the web site, terminology, signage, and promotional materials.  He has written and presented on topics ranging from library marketing strategies, faculty outreach, library marketing campaigns, library jargon, and library signage. ?He is the author of three books; Library Signage and Wayfinding Design: Communicating Effectively wit