A forward-looking framework for ethical, human-centered technology design. Unlike most books on AI and justice that stop at critique, Design Heuristics for Emerging Technologies goes further. Drawing on two decades of product design and industry leadership, Kem-Laurin Lubin presents an actionable framework for evaluating, rethinking, and redesigning technology itself. At the center of the book is Lubin's Design Heuristics framework, a structured set of principles that guide more inclusive and equity-driven design. Within this framework, she introduces her signature concept of Ethotic Heuristics-a groundbreaking approach to addressing how women are represented and misrepresented in AI and technology systems. The book provides readers with:Field-shaping framework for building technologies rooted in justice and inclusion Ethotic Heuristics, Lubin's signature innovation, offering principles for ethical characterization in AI Illuminating case studies on women's health, privacy, consent, and cultural representation Influential contribution that bridges technical expertise with feminist and community-centered critique Practical, rigorous, and culturally grounded, Design Heuristics equips designers, policymakers, and scholars to move beyond critique and create technologies that truly serve humanity.