Susan Walsh is Founder and Managing Director of The Classification Guru, a specialist data classification, taxonomy customisation and data cleansing consultancy. With over 13 years of experience in data, Susan is a world-renowned data expert and speaker, winner of the 2022 & 2023 DataIQ Data Champion and a finalist for The Great British Businesswoman Awards. Susan has classified data across a number of different sectors, countries and languages and recently launched her own supplier normalisation tool, Samification.