How a global industry icon was created right here in Australia - with insights, stories and recipes from a co-founder of Four Pillars Gin

How did a small business from a regional Aussie town get voted the world's best gin producer THREE times? Four Pillars Gin, a craft distillery in Victoria's Yarra Valley, today is not only an Australian favourite but a global powerhouse. Co-founder Matt Jones shares the secrets behind building a brand that started as a small cult favourite and has become a world-leading success. Including stories, recipes and business lessons from a decade of gin-soaked archives, Lessons from Gin has the ingredients you need to grow your own business and brand.

Matt tells his side of the extraordinary Four Pillars story, sharing what he and the team learned in a decade that changed the distilling industry in Australia. Taking you on his journey as a creative brand strategist during the rise of social media, he reveals how Four Pillars became a benchmark for excellence and a beloved household name. You'll discover how true innovators think creatively and strategically, with practical models for driving incredible growth in your own career and industry.

In Lessons from Gin, you'll learn how to:

• Place creativity at the heart of your business
• Design a brand that tells a story
• Craft the kind of product excellence that wins fans and followers
• Create experiences that engage and build a community of loyal believers
• Develop a culture and lead a team of passionate people through a shared purpose and vision
• Build a sustainable business anchored in genuine values and bold ambition

Lessons from Gin gives Four Pillars fans real insight into how their favourite gin conquered the world. It is a must-read for entrepreneurs, business owners, marketers, and leaders in any industry who want to craft a brand that people love to want.

Hi friends,

In 2013, I co-founded Four Pillars Gin with two mates (Cam and Stu), creating a business that would go on to be named the world's leading gin producer three times. This book is my perspective on our success-my attempt to make sense of how we did it.

Each section is full of gin-soaked stories about how we navigated the challenges of growth and change, put craft at the heart of our business and built our brand through storytelling and experiences.

There are also 'Useful Bits' sprinkled throughout, where I share some of the tools and models that helped fuel our success. You'll learn how to apply these tools to grow almost any business or organisation.

Plus, when all the talk of gin makes you thirsty, you'll find recipes to make yourself a perfect G&T, Martini or Negroni to enjoy while you're reading.

Cheers,
Matt

'What a fantastic, Australian brand story.'
-Tim Burrowes, founder, Unmade and founder, Mumbrella

'Matt Jones is the ultimate triple threat - good bloke, great gin, and a cracking business story!'
-Adam Spencer, MC, speaker, comedian, author and maths geek