| Jimmy Sanderson is Associate Professor in the Department of Kinesiology and Sport Management at Texas Tech University, USA. His research interests focus on social media and its impact for sport organizations and sport stakeholders. Melinda R. Weathers is associate professor in the Department of Communication Studies at Sam Houston State University. Travis R. Bell is assistant professor of digital and sports media in the Zimmerman School of Advertising & Mass Communications at the University of South Florida. |
