In today's constantly evolving marketplaces, how can you ensure that your pricing and marketing strategy will not only compete but also succeed? In a world with saturated markets, intelligent pricing is not a choice; it's a necessity. "Value-based Intelligent Pricing" serves as your guide to mastering the intricate art and science of pricing amid intense competition. This innovative book presents practical methods for establishing optimal prices and increasing profits through effective marketing techniques, enabling you to succeed and fulfill your financial goals. It also addresses key economic, financial, cost, and marketing concepts in a clear and straightforward manner, providing readers with a solid foundation for developing marketing and pricing strategies. The Value Matrix is presented as a practical and straightforward approach for establishing prices and formulating marketing strategies. In essence, it provides a valuable tool for: • Assessing the current competitive landscape of a business or product. • Benchmarking against competitors and potential substitutes. • Planning robust marketing strategies with optimal pricing. • Elevating customer value to increase sales, profits, and market share. • Developing highly competitive bids. • Comparing and ranking alternative marketing strategies. • Period-to-period marketing benefit/cost analysis. Overall, this method offers a quick, clear, and systematic way to set prices and guide strategic marketing decisions. It caters to a diverse audience, including management executives, entrepreneurs, consultants, and educators, as well as students pursuing disciplines such as marketing, MBA, business, economics, finance, accounting, engineering, and law. The author is a business consultant and marketing professor with extensive top management experience in multinational corporations. Additionally, he has a solid academic background, having obtained his degree in Economics from Dartmouth College, USA, and an MBA from the University of Los Andes, Colombia.