Konosuke Matsushita is a recognized business guru of the 20th century, founder of Matsushita Electric, creator and inspirer of Panasonic, Technics and National brands. His leadership principles remain an example for many entrepreneurs around the world to this day. The philosophy of management according to Konosuke Matsushita is, first of all, responsibility to society, conscientiousness and honesty, relentless pursuit of excellence. From the book you will learn about product development, personnel management, marketing, competition, distribution of responsibility and other important aspects of business that allowed Matsushita to take his brands to world market leaders. In today's business world, where honesty, generosity, and trust are the exception rather than the rule, Konosuke Matsushita's philosophy can be your guiding star, your guide in times of instability...