The birth and exponential growth of aesthetic medicine has been phenomenal. Recent technical innovation in aesthetic devices and products, coupled with an ever-increasing awareness of physical appearance and a rise in disposable income has boosted the demand for this field of medicine beyond all expectations. Its market size is presently valued at USD 60 billion and is anticipated to continue to expand at a CAGR of 10%. Now comes a book, written by one of the pioneers of this field of medicine who started one of the first aesthetic clinics in the world from his apartment in Dublin in 1999. Since then, he has built clinics around the world and won multiple international awards for his own innovations and advanced techniques, including 'Top Aesthetic Physician in the World' in 2019.