by Heiko Schmidt (Head of Dealer Development/Training Sales) and Christiane Nicolai (Qualification Specialist for Specialists and
Executives of the Sales Organization in the area of Service, Digital Learning Designs and Gamification, both: AUDI AG)
from the handbook Digital Competence and Future Skills
Will learning take place primarily digitally, and if so, what will it look like? Inspired by the idea of raising learning to a digital, different level, the idea came to Audi to build a kind of "learning homeland". A "homeland" where learners simply feel at home. Everything would have to be possible there, always and everywhere: Learning as a digital multimodal approach. Learners should be able to learn in a fun, playful, location-independent and, above all, contextual way.
After many thought loops and mental ramblings, the idea of Audi Learning Valley popped up. A major digital learning hub for the Audi partner organization. Learning should take place there in a completely different, exciting and playful way. We set out on an unknown and challenging journey.
This chapter describes the exacting journey of Audi to develop a completely new training approach for its dealer organization in Germany. Learning and the constant thirst for knowledge is becoming omnipresent. Learning as a digital and multimodal construct is becoming a constant companion of a modern and urban society, taking place at work, on the way to work, in the car, on the train, on the plane, in leisure time, simply everywhere and constantly. Based on these considerations, the chapter gives deep insights into the development of one of the leading 3D learning projects in Germany.
The handbook Digital Competence and Future Skills provides comprehensive insight into the future of competencies and learning and the transformation of business. For the first time, leading companies from a wide range of industries around the world provide concrete insights into their comprehensive approaches to transformation, competence management, culture change, and learning and development. In addition, leading scientists and institutions use the latest research findings to assess where we are today and what is to come in the future.
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