The key to successful self-publishing lies in producing a high-quality book you can be proud of-one that doesn't appear self-published. In Self-Publishing Success, Shanda Trofe walks you step-by-step through the process of writing, publishing, and launching your bestselling book in a way that sets you up for long-term success as an author. You'll discover how to:Write and structure an impactful book that changes the lives of your readers, as well as your own... The two components you must never forget to include, especially if you're writing a book for your business... Navigate the DOs and DON'Ts of self-publishing and costly mistakes to avoid along the way... Set up your publishing imprint and business (yes, self-publishing is a business!)... Select the best title, subtitle, keywords, and categories for your book to enhance sales ranking and searchability via online retailers... Publish your book like a pro and produce a product that'll become the foundation of your journey as an authorpreneur... Launch your book to the world and earn your bestseller badge along with plenty of reviews for social proof... Plus, 23 ways to market your book post-publication so you can spread your message to the masses... ... and much more! Packed with success tips and actionable steps, Self-Publishing Success is a must-read for today's indie author.