Bill Gardner is the president of Gardner Design, which has produced design and branding work for Cessna, Spirit AeroSystems, Kroger, Hallmark, Cargill Corporation, Busch Gardens, Wichita State University, RedGuard and many others. He is the founder of LogoLounge.com and the co-author of the affiliated book series. He is also the author of Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos, a foundation book for students, educators, and professionals alike, and multiple LinkedIn Learning courses about logo design.Emily Potts has been a leading content creator in the design industry for more than 20 years as an editor and writer for several prominent design publications. In that time, she's managed a slew of publications, people and events. She has interviewed and met with hundreds of design professionals in her career, many of whom she now calls friends.