With over twenty years of brand-building and consumer marketing experience at American Express, MasterCard, PepsiCo, and Microsoft - and over seven years in the legal cannabis industry as VP, Licensing & Brand Partnerships at Dope Magazine; and most recently as Chief Brand Officer at Evergreen Herbal - Paleschuck has played a part in creating many of today's well-known cannabis brands. His writings on cannabis trends, branding, and packaging have been featured in The Cannabis Industry Journal, New Cannabis Ventures, Dope Magazine, High Times, and PROHBTD, among others. His work has been noted and quoted in Forbes and Kiplingers, by The Brookings Institution, and he has been interviewed by Wharton School of Business Entrepreneur Radio and Cannabis Radio, among others. As Founder of New Leaf Licensing, he consults within the legal cannabis industry on brand licensing; and focuses on branding, positioning, and marketing as the Chief Brand Architect of The Matters Group. David Paleschuck lives in Seattle, Washington.