The founder of aden + anais and Saint Luna reveals how she built a multimillion-dollar business by playing by her own rules.

Raegan Moya-Jones is one of today's most fascinating entrepreneurs. Ten years ago, seeing a huge opening in the baby products market, she started aden + anais, which introduced cotton muslin swaddles to the U.S. On the heels of that success she's now launching another idea, Saint Luna, a boutique liquor company poised to turn the stereotype of moonshine on its head. This book is the story of her entrepreneurial journey: how she stopped holding herself back and learned to go after her dreams.

The John Burroughs quote "Leap, and the net will appear" has been Moya-Jones' guiding principle in business. But she wasn't always that bold. She was a party girl in high school in Australia, then ended up dropping out of college. When she finally got her act together, she went into sales, but quickly realized the corporate world wasn't for her. It was obvious that her (mostly male) bosses didn't like being challenged by an outspoken Aussie chick.

So she decided to start a company, on her own terms. But instead of quitting her sales executive job at the Economist right away, she quietly built her business every night after putting her young daughters to bed. And when aden + anais reached $1 million in revenue in less than two years, she was finally ready to make the leap. Today her little company is a thriving global brand, and Raegan has moved on to make another entrepreneurial leap.

This empowering story will show the hopeful entrepreneur or career changer that she doesn't have to know it all--as long as she's willing to leap. If Raegan can do it, anyone can. “You might think Raegan Moya-Jones is special: after all, she did found aden + anais (the $100 million baby blanket company) from her kitchen table…as a mother of 4…with no previous entrepreneurial experience. You’d be right. But what makes her special is not just her surprise success story. It is her ability to help her readers seize on the thing(s) that might make us special, too. Take the advice of this outspoken, no-filter, hilarious entrepreneur and she will empower you to see that her secret sauce - no fear, no expectations, grit, and vision - is available to all of us. Drink up!" --Daphne Oz, Author and Television Host
 
“In What It Takes, Raegan Moya-Jones shares an inspiring story for anyone who wants to change their career, play by their own rules, and build a successful business in the process.” --Rebecca Minkoff, Founder & Creative Director
 
"From the kitchen table to a global stage… Add a little determination, sass, Aussie grit, self-belief and a sense of humour and dreams come true. Congratulations on achieving enormous success, giving back, sharing the journey and inspiring others to do the same …. And most importantly enjoying the ride." --Deborra-lee Furness, Actress & Founder Hopeland
 
“Raegan Moya-Jones is an outspoken, no-filter, hilarious entrepreneur who will empower you to finally make that leap you’ve wanted to in your life.” --Beverly Turner, Television and Radio Presenter
 
"Moya-Jones will inspire you to greatness with a kick in the ass, laugh out loud saga of overcoming adversity, and instilling in you a renewed belief in yourself that only someone with her energy and vision is capable of. Pour a glass of wine, read this book, and go out and conquer the world." - Geralyn Breig, Anytown, Founder & CEO
 
"Forget what you think you know about women in business. Raegan is here to surprise and inspire you to write your own rules to achieve your career dreams. She is a remarkable woman with a remarkable story everyone can learn from.” --Rosie Pope, Founder & Creative Director
 
“Moya-Jones is a force to be reckoned with. Funny, creative, and full of courage and charming sass. What It Takes will give you the tools you need to create your own success story." --Sarah Kauss, S’well, Founder & CEO
 
"Raegan Moya-Jones shows entrepreneur hopefuls that it’s okay not to know it all—as long as you’re willing to do whatever it takes to make your dream a reality." --Whitney Port, Television Personality, Fashion Designer, and Author
 
“Raegan Moya-Jones is hands-down one of today’s most candid entrepreneurs. In What It Takes, she reveals how she built a wildly successful business and what she learned along the way.” --Tiffani Thiessen, Actress

“Raegan Moya-Jones is the definition of a "Girlboss." I am so inspired by her story!” --Amanda Saiontz Gluck, Lifestyle Blogger FashionableHostess.com