This book presents the work of leading researchers in social and cognitive psychology who are applying connectionist models to central topics in social psychology. For professionals and graduate students in social & cognitive psych. & cognitive science.< "On the whole, this book is a good 'first of its kind' in the field of social psychology. The main strong point is that it brings the data in the field to computational models. In places, these models are almost as good as the Rumelhart and McClelland classics in terms of their explanatory power."—Journal of Artificial Societies & Social Simulation