In this groundbreaking book, communication expert Audrey Grace Bennett argues that engendering interaction with images improves their effectiveness by enabling images to convey meanings effectively across cultures.
No longer passive spectators of images, these days we are more likely to be active participants in their production, distribution, and consumption--which raises important questions about the consequences of widespread user interaction on meaning, communicative effectiveness, and society at large. In this groundbreaking book, communication expert Audrey Grace Bennett argues that engendering interaction with images actually improves their effectiveness by enabling images to convey meanings effectively across cultures. At the cutting edge of the visual and communicative arts, this book represents a welcome challenge to the way we think about how images convey meaning.
