Virtual worlds are the manifestation of the internet's inexorable appetite for development. This book helps you gain an understanding of the legal issues which govern this world. It is suitable for advertising and media agencies; television broadcast producers; and, academic institutions. 'As a national award-winning solicitor and founder of Lecote Solicitors, Andrew Sparrow is well qualified to author a book on raising awareness and explaining the complexity of laws in the sophisticated virtual and internet social network sphere. Considering the long-term future of these in civic, educational and health contexts (to name but a few), The Law of Virtual Worlds and Internet Social Networks is a timely publication...The Law of Virtual Worlds and Internet Social Networks is recommended for researchers in the field as well as practitioners wishing to take their services to the next level.' - Ina Fourie, University of Pretoria, Online Information Review