This new book examines whether television can be used as a tool not just for capitalism, but for democracy. Throughout television's history, activists have attempted to access it for that very reason. New technologies-cable, satellite, and the internet-provided brief openings for amateur and activist engagement with television. This book elaborates on this history by using ethnographic data to build a new iteration of liberalism, technoliberalism, which sees Silicon Valley technology and the free market of Hollywood end the need for a politics of participation.  This book examines whether television can be used as a tool not just for capitalism, but for democracy. Throughout television's history, activists have attempted to access it for that very reason. New technologies provided brief openings, but these were often short-lived. This book elaborate on this history by using ethnographic data upon a new iteration of liberalism, technoliberalism, which sees Silicon Valley technology and the free market of Hollywood end the need for a politics of participation.