Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition´s weakness to gain an advantage.
More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to accomplish these things. True, he was talking about warfare. But as you´ll see in this comprehensive survey, his strategies apply equally well to today´s business scene.
With the help of Gerald and Steven Michaelson, two of the greatest experts in applying Sun Tzu to today´s business climate, you´ll learn how to use ancient wisdom to manage your workforce, execute your policies, and find success in both business and your personal life.
Use this book to map a battle plan for victory!
