Decisions are manifold. At times, applying the right framework can help you think through even the most complex issues and problems. This book aims to provide a simple but valuable framework the 2-by-2 matrix which can be used by any manager or executive in varied situations in business to resolve such issues and problems.The application of the 2-by-2 matrix is an effective process to facilitate thinking and decision making. A 2-by-2 helps you to organise events, decisions, facts, data, values, tangibles and intangibles in such a way that clarifies, segments, simplifies...and helps to make sense. This book explains what a 2-by-2 matrix is, how it works, and how you can use it in your daily management life.