Bring Your Fresh Ideas to Market and ProfitThe business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview of market trends, useful research for your marketing plan, and insight from practicing specialty food business owners. Determine your key growth drivers and find the right avenue for your specialty food business: home-based, retail shop, production, wholesale, or distribution. Includes valuable resource lists, sample business plans, checklists, and worksheets.