Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. This book unearths the two sides of seduction: the characters and the process. It provides instruction on how to identify victims by type.

A NEW ANGLE ON POWER FROM THE NEW YORK TIMES BESTSELLING MASTER OF THE FORM
'Essential rules for the new Machiavellis' Daily Express
'Astonishing' The Times
'The modern Machiavelli' Daily Mail


When raised to the level of art, seduction - an indirect and subtle form of power - has toppled empires, won elections and enslaved great minds. Immerse yourself in the twenty-four maneuvers and strategies of the seductive process, the ritual by which a seducer gains mastery over the object of their desire. Understand how to 'Poeticize Your Presence,' 'Keep them in Suspense - What Comes Next' and 'Master the Art of the Bold Move'.

Every bit as essential as The 48 Laws of Power, The Art of Seduction is an indispensable primer of persuasion that reveals one of history's greatest weapons and the ultimate form of power.