You have a great idea. It is so obviously great that you’re hardly going to have to explain it to people. They’ll see it right away, just like you did. You’re excited. You want to get going. You start telling people about it, people whose help you need to make the idea work. And: blank looks. “Dumb” questions. Resistance. They just don’t get it. How is this possible? And how do you get them to get it?

They Just Don’t Get It lays out five keys to solving this common dilemma. With step-by-step guidance, Leslie Yerkes and Randy Martin help us let go, step back, and figure out exactly why others don’t see our ideas the way we do. Through their process, we'll build mutual understanding and shared commitment. And we may even make our own ideas even better.

This delightful little book will teach you to become a better communicator of ideas and an inspired motivator of people, both personally and professionally.

When 'they' don't get it, what do we do?

Typically, we push harder, talk louder, and insist more intensely. We assume that their not getting it is a problem with them. In truth, when they don't get it, the problem lies with us.

They Just Don't Get It! is a business parable that explores this Universal Concept and provides Five Keys the reader can employ to ensure that everyone gets it.

“A brilliant topic—with important implications for how we all work and live together. Read it and reap the benefits!”
—BJ Gallagher, coauthor of A Peacock in the Land of Penguins and Who Are “They” Anyway?

“Replacing force and frustration with humility, openness, and responsibility is key to building teamwork in today’s business world. They Just Don’t Get It! illuminates a common problem with powerful insight.”
—William Brake, V.P. & General Manager, International Steel Group, Inc.

"They Just Don't Get It! is a fun, yet powerful reminder that personal humility inhabits the soul of great leadership, and that practicing humility begins by abandoning presumption and listening hard.”
—Bryan W. Sickbert, Executive Director, Council for Health and Human Service Ministries

"This clever book offers a few profound points worth building into your life. You will get it when you finish reading this book."
—Geoff Bellman, author of Getting Things Done When You Are Not in Charge