The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen
In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life.
Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.

If you're in business, you're selling something-a product, an opinion, a new way of doing things. The truth is, even if you don't think of yourself as a pitchman, you might as well be one. This powerful guide to ethical influence shows you how to use effective persuasion techniques to get what you want the right way-from getting a raise to getting a deal on a car, from convincing one person to a thousand.

Joel Bauer is a professional corporate pitchman, and his career rests on his ability to persuade. Over the years, he has turned to nontraditional sources for truly potent influence techniques. Now, Bauer shares the secrets he picked up from the world's greatest persuaders-carneys, gamblers, hypnotists, and even magicians.

Bauer's methods don't involve cheating, controlling, manipulating, or forcing others to submit to his will. His experience proves that the best way to influence others is to employ fun and entertainment to make a more convincing pitch. Using compelling, often whimsical strategies that tap into people's emotions, you'll make your audience more receptive to your message. But these techniques aren't intended only to help you win a single negotiation (although they will); they're intended to help you win at every aspect of life!

By applying these strategies to your everyday life, How to Persuade People Who Don't Want to Be Persuaded will show you how to:

• Conquer your fear of attention
• Draw in your listener
• Use metaphors to make your point
• Master the quick pitch
• Use the power of free gifts
• Be dynamic and distinct in your pitch
• Overcome resistance
• Look the part
• Make the platform pitch
• And much more

So, step right up and learn from the master. Bauer's unique methods and principles work for everyone, at any time, in any situation. By applying the secrets of the showman to your own life-in the boardroom, at home, and anywhere else-you'll achieve at a higher level than ever before.