This book helps readers to better understand, emulate, enable, support, and manage serial innovators-individuals who create multiple breakthrough products that result in large revenue and profit streams, primarily for existing organizations.
Dr. Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the University of Utah's David Eccles School of Business. A former editor of the Journal of Product Innovation Management, Griffin's research investigates how to measure and improve the process of new product development.Raymond L. Price holds the William H. Severns Chair of Human Behavior in the College of Engineering at the University of Illinois at Urbana-Champaign and is the Co-Director of the Illinois Foundry for Innovation in Engineering Education. He has held management positions at Allergan, Boeing, and Hewlett-Packard. Price is co-author of The HP Phenomenon: Innovation and Business Transformation.Bruce A. Vojak is Associate Dean for Administration in the College of Engineering at the University of Illinois at Urbana-Champaign and Adjunct Professor of Electrical and Computer Engineering and of Industrial and Enterprise Systems Engineering. He has held positions at the M.I.T. Lincoln Laboratory, Amoco Corporation, and Motorola. Vojak serves on the Board of Directors of Midtronics, Inc.
"This book is fascinating. The concept of the serial innovator, distinct from the serial inventor or serial entrepreneur, is important. Serial innovators are a rare breed and we need to learn more about them. This book provides a first look into their nature and how to manage them. It will be extremely useful for readers who think about and work on breakthrough innovation in established companies-and who struggle with how to do it better."
